About Inspira Claire Benson Claire is a specialist in branding, public relations and marketing strategy with extensive international experience in both the commercial and public sectors; working for organisations such as The Body Shop, APB’s subsidiary DB Breweries and New Zealand Trade and Enterprise.Claire returned to Cumbria in 2009, having lived and worked primarily in New Zealand and South East Asia for over 14 years. After a stint developing a community action plan and helping the commercial division of the University of Lancaster plan its strategy, Claire joined Inspira in 2012 to lead on the rebrand of the company. Motivated by the thought of helping young people develop skills for their future, Claire has been instrumental in creating a strong and recognisable Inspira brand. Today Claire is responsible for the brand direction of the company and associated products, as well as developing and implementing the public relations strategy and marketing activity for the organisation. Claire has a passion for digital media, having worked on her first digital strategy back in 2007 for New Zealand Trade and Enterprise in South/South East Asia. Outside of work, travel and photography dominates Claire’s free time.