Top tips to smarten up your online presence when job hunting As a job seeker, it’s important to realise that prospective employers will check out your online presence. For some people this may not be a problem, but as a general rule of thumb, it is a good idea to audit yourself. To help you, here are our top tips to upgrade your online presence to help you land the job you’re looking for. Look the part If you’re looking for a quick and easy way to improve how you appear online to employers, take steps to look more professional. Matching your online persona with the field you’re trying to break into will give your personal brand a boost! Think about how you present yourself and dress. Although some employers like to see what prospective employees are like in their “real lives,” being professional even when you think no one is looking will make you stand out and show you care about your career and how you’re perceived. Standardise your social media channels To avoid confusion across social media platforms, a simple way to upgrade your online presence is to keep all your social media channels consistent. From handles and profile pictures to your bios – keeping these similar, if not the same, shows a sense of strong personal branding and makes it easy for employers and others in your field to find you and connect with you across all social platforms. Review your personal content on the web While social media is a place to share your own life, you must remember that it should be appropriate, so it doesn’t affect your job hunt and potential as a candidate. Content is often simple to find with a quick Google search or review on Facebook. Remember to update your settings and always think before you post. Build a professional presence As a professional, it’s important to be proud of your work and what you’ve done. Using LinkedIn is a great way to show prospective employers what you’ve done and what you are capable of. For some professions building a portfolio website is a great idea to showcase your work. Web-hosting domain builders like Wordpress and Wix are free-to-use sites that offer beautiful website designs. These options are simple to use and take minimal hours that will result in a stunning online portfolio. Good luck with your job search.